Yale Li and Price Oden, from Microsoft Information Security, explain the second phase of dogfooding a product on the enterprise, formally known as First & Best Program. This second step consists of doing a security assessment on specific features in the product. For the first phase go here. With this assessment the organization may decide what are the strategies around those features, or opportunities. It is a very detailed step on the dogfooding process, where they go all the way back to design and functional specification documents. They describe how this worked for BitLocker To GoTM. Read more on blog article Dogfooding: Phase 2 or follow the ACE blog.